Baja Sol Tortilla Grill

Baja Sol Restaurants capitalize on today’s consumers’ maturing tastes within the Mexican/Latin food segment. Our focus is on healthy products that taste great, combining bold flavors with tried and true favorites. Top quality produce. Choice meats and seafoods. Salsas made fresh daily from our secret recipes. A commitment to excellence in customer service. Fresh, contemporary environments. Baja Sol Restaurants deliver all of this and more to a public searching for alternatives to boring casual and quick service dining.

A Concept that Works for Today’s Consumers
Exclusive values. Families make up the largest share of our customers. It is important to us to offer great value for our customers in a family-friendly environment that keeps customers coming back for more.

• Full buffet of house recipe salsas and fresh tortilla chips included free with every entrée.
• Fresh shrimp and fish dishes that very few other fast casual concepts offer.
• Kids meals programs designed to increase customer frequency.

Flexibility to Fit Every Market Niche
Baja Sol Restaurants are more than a great customer experience. With two concepts to choose from, Baja Sol restaurants are a terrific way to open and build your own business. Since its opening in 1995, Baja Sol has pushed the envelope to develop new ways of reaching the market and expanding profit potential. Our four concept levels were designed to appeal to the broadest customer base and fit almost every market niche.

• Our Grill offers high quality fast casual dining in a bright, contemporary atmosphere with dine in, take out and catering services.
• Our Express offers the most popular fresh Mexican food in the fastest service model ideal for food court locations, college campuses & stadium settings.

No Previous Industry Experience is Necessary to Join Us!
With the intense competition in today’s market, it’s not enough to simply have a great concept. Baja Sol’s team is prepared to provide you with comprehensive support throughout each phase of ownership, from site selection and store design to staff training and marketing support. In addition, we have developed relationships with financial institutions, designers, construction managers and suppliers that you can utilize to make your start up phase as smooth as possible so you can focus on building your business. Baja Sol brings you the best combination of high level business strategy with on the ground tactics, the best possible combination for success. We provide:

• Site assistance and guidance, including pre-qualifying sites, field visits and lease negotiation guidance.
• Detailed restaurant design and layout with professional blueprint and construction document review and analysis.
• Complete Fixture, Furniture and Equipment (FF&E) lists and specifications.
• Pre-approved suppliers and consultants.
• Guidance in securing licenses and permits.
• Operational and management tools and planning guidance.
• Comprehensive pre-opening assistance including pre-opening financial planning guidance, full training package and grand opening operations and marketing support.
• Confidential operations and recipe manuals.
• Thorough start-up and ongoing training in all aspects of your Baja Sol franchise, including.
• Ongoing operational and financial control consultation and training opportunities.
• National purchasing programs.
• Regular visits from your Regional Support Coordinator.

Strong Brand Building
Often the only difference between success and failure is brand awareness among consumers. We know that by building and marketing a strong brand, we will build financial success. We provide:

• Franchisee and corporate supported marketing cooperatives to maximize advertising dollars in our trade areas.
• Complete marketing manual with ad slicks, electronic media formats, advertising specifications and guidelines, and helpful tips for you to use at the local level.
• Advertising agreements with our suppliers to contribute additional advertising funding based on product usage.
• Pre-approved advertising agencies and printers with ad design specifications to take the frustration and guesswork out of local advertising.
• Complete system wide marketing plan designed to make the most of our advertising dollars and drive customers to your restaurant.