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Brazilian Springs
water. A percentage from each purchase goes toward saving the rainforest of Brazil. As we
proceed on our "mission", we are proud to offer Brazilian Springs Natural Spring Water,
the first eco-friendly bottled water in the world!
It takes approximately 3.5 ounces of CO2 to manufacture one bottle of Brazilian Springswater. When a bottle is purchased we donate a percentage to the Brazilian Rainforest
Preservation Foundation which allows them to purchase 90 square feet of Brazilian
rainforest. A 90 square foot area in the rainforest will breathe in about 110 pounds of
greenhouse gas each year and breathe out about 110 pounds of oxygen. The 110 pounds of
oxygen produced by the 90 sq.- ft. area covers the 3.5 ounces used to make the PET plastic
bottle over 500 times. Now that's being GREEN!
These statements alone qualify Brazilian Springs as being eco-friendly, but this is only a
portion of the benefits Brazilian Springs has to offer. This leads us to the second and most
important part of our eco-friendliness.
Our water bottler is a source that has twice been named the best-tasting non-carbonated
water in the world, winning the Gold medal at the prestigious Berkeley Springs International Water Tasting Competition.
Our mission remains the same, to preserve and protect the rainforests of Brazil, which is
why we are called Brazilian Springs. By purchasing Brazilian Springs, you can do your
part to help save the planet.

| THE WORLD'S FIRST ECO-FRIENDLY BOTTLED WATER |
A Brand of Spring Water with a Mission
The Brazilian Springs brand is on a "mission" to help save the Brazilian rainforest. To help us in our objective, we are introducing you to this premium 100% natural spring water. With every
bottle we sell we donate enough funds to preserve 90 square feet of the Brazilian rainforest.
This is why we are called Brazilian Springs, the first eco-friendly bottled water.
Priced Right
Comparing costs of numerous brand name bottlers, Brazilian Springs is able to launch a
quality product at a reasonable price. We prefer to price our product for volume and
continual customer purchase rather than at premium levels for larger margin.
Our target market, based on the typical bottled water purchaser, is professional men and
women between the ages of 25 and 50. Most of this consumer group typically has
children, allowing our graphics to provide additional attention-grabbing benefits. We are
living in an age where the present children in this generation are very eco-conscious
about saving and protecting both the environment as well a s the planet.
The environment is also a concern for most of these consumers and fits in the niche that
Brazilian Springs is designed to target. Buying Brazilian Springs allows the consumer to
make a difference every time they purchase our product. Based on the aforementioned
information, just one bottle can directly benefit the BRAZILIAN RAIN FOREST
PRESERVATION FOUNDATION and can help them save about 90 square feet of the
Brazilian rainforest.
Marketing Support
Brazilian Springs is a three year old brand into the United States. Initial retailers will have
the benefit of various press releases pertaining to Brazilian Springs brand bottled water
and our "mission". We are currently seeking appearances on talk shows, and media
outlets related to the rainforest destruction, a very timely subject due to the relevance of
global warming constantly in the news and now it is front page discussion due to the
untimely death of a rainforest advocate in the Amazon region.
Additionally, we have printed a variety of t-shirts, hand-out pamphlets, colorful display
tubs, and shelf attachments for various retail outlets. We are equipped to provide product
sampling if requested.
