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Cereality

Franchise Highlights
Investment Range: $162,600 - $300,000
Liquid Capital Req: $48,000
Business Type: Franchise
Units: 4
In Business Since: 2003
Financing: Yes, 3rd Party
Training & Support: Yes
 
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Cereality

            

Interesting Facts About Cereality

Some may even bowl you over.

The first Cereality Cereal Bar and Cafe opened in 2003 at Arizona State University. It continues to wow students, staff and faculty alike.

There are now four units open, as we have added locations at the University of Pennsylvania, in downtown Chicago and in Evanston, Illinois.

Our brand has struck a chord with the public. We are deluged with emails from excited people. Media attention has been incredible. In fact, Cereality has been featured on-just to name a few-The Today Show, The Tonight Show, The View, Good Morning America, CNN Newsnight, the Food Network, and in a program on the History Channel entitled, "Cereal: History in a Bowl."

While all the attention is flattering, what is truly noteworthy is that Cereality is recognized as the undisputed leader in the category. Every article and newscast adds to the number of potential customers we can reach.

But the Cereality brand is about more than just cereal. It is an experience that gives customers total control. It is a place where one can escape the outside world and take comfort in items both familiar and new.


How it works

  • Your Cereal. Your Way™
    This is the heart of the Cereality experience, where you can create your own cereal mix with two scoops of cereal, one topping and milk, for one low price.
  • Your Cereal. Our Way™
    This section of the menu includes specialty mixes, both cold and hot, created by Cereality.
  • Your Cereal. A Whole New Way™
    Smoothies (Slurrealities™). Baked goods (Cereality Bars™ and Cereality Bites™). Parfaits. This is how far cereal can go given the opportunity.

A menu with infinite choices. Literally.                    

This is a menu full of the familiar. But it's mixed up in a way that makes it truly original. Because at Cereality, there are a couple of twists:

  • Toppings Bar
    The toppings bar has everything from malted milk balls to fruits and nuts.
  • Specialty items
    Customers can choose fresh-baked, original recipe cereal bars and snack mixes, awesome smoothies with a hint of cereal, and custom-made parfaits where every ingredient is a  personal                                            choice.                                                                               

Cereality, the Home Version                                                  

  • My Cereal. My Way™
    Not just a cereal box. Your cereal box. With an area dedicated to your very own message or artwork, it's as customizable on the outside as it is on the inside.
  • Cereality Bucket
    Behold the takeout container of the future. It's Cereality's own milk-tight bucket of crunchy, customized joy.

The Cereality brand brings out the kid in all of us. But behind that image there is a serious business.

Cereal is enjoyed by 95% of the American public, yet Cereality is the first recognized concept to allow consumers to enjoy what they love outside the home. And to do it in a fun, interactive manner that allows complete customization, all while watching cartoons. We are a breakthrough, revolutionary company, but we offer brands that customers know, love and grew up with. It is the manner in which we excite and delight that sets us apart.

Cereality franchisees will be supported by a talented group of professionals with a wealth of food and restaurant experience. From our headquarters in downtown Chicago, there will be folks available to help you each step of the way as you grow your business. We take pride in your success.

To know more in detail the path to becoming a franchisee, fill out the form below for more information about the steps to becoming one.

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