Kona Ice

Witness explosive growth (over 400% per annum) in a sluggish economy:

Kona Ice® is the most innovative new concept in the franchise industry. With over 225 franchise units in 38 states in less than 4 years, Kona Ice® is PROVEN, PROFITABLE, STABLE, and downright FUN!

BUSINESS MODEL

Extremely low overhead

• 6% food cost
• No real estate expenses
• Single person operation per unit
• Multi-unit expandability
• Fully contained and completely mobile
• Incredible franchisee buying power

Meet KEV: Our Kona Entertainment Vehicle

This state-of-the-art truck is literally a mobile billboard for your business. Palm trees, beach scenes, & tropical music - customers escape to your tropical island paradise!

• Drives in anywhere, anytime, ready for business
• Fully equipped to serve thousands per day
• Over 30 cubic feet of in our custom designed cold plate freezer system
• Patented shaver fills hundreds of cups per hour
• Patent pending self-serve flavor dispensing system

Year-Round Opportunity

Although some franchisees enjoy the down months, Kona continually focuses efforts on providing serving solutions for profitability no matter the season.

• Kona Kiosk (pop-up camper style) wheels into large venues to serve indoor
  events
• Kona Kart is perfect for serving inside schools, daycares and corporate event

The Kona Brand has Become Synonymous with FUNdraising

Booking Kona is the fastest, easiest way to raise BIG BUCKS for schools, sports teams,
and non-profit organizations. Good news like that spreads quickly resulting in effortless
bookings and repeat sales

• Kona promotes percent of sales GiveBacks and Prepaid Card programs
• Kona has given back over $3 MILLION to local communities to date
• Community involvement further enhances the Kona Brand

PATENT

Signature FLAVORWAVE™ is Key to Brand Loyalty

Kona's favorite feature for customers young and old is the "go ahead" to load up their
shaved ice with tropical flavors to their hearts content. Does it get any better than this?
No way. Flavors are inexpensive. Repeat business is money!

• Complete self-serve flavor dispensing system
• Trademarked, patent pending, award winning design

Kona's unique and delicious entertainment experience has key repeat customers booking
regular visits way in advance.

• Schools reward students with regular Kona visits
• Parents, kids and staff alike say Kona Day is best day
  of the week at Day Care
• Sports teams and leagues invite Kona to the ball park
  whenever there's a crowd
• Businesses book Kona as a special break time treat
  for employees
• Birthday parties, church festivals, block parties,
  company picnics

Kona Ice® is the fastest growing mobile franchise out there today. Meeting or exceeding most all expectations, franchise satisfaction is through the roof!

Don't Miss This Opportunity!!!

Territories are STILL available in all major markets.

INVESTMENT

Relatively low ($15,000 - $30,000) cost investment

• Fixed royalty - a fraction of industry standard
• No paralyzing build out costs
• Large protected territories
• No forced expansion

FINANCING

We have pre-arranged financing with a partnered company in place specifically for Kona Ice®.

TRAINING & SUPPORT

We train and support you inside and out in EVERYTHING Kona Ice®:

• New franchisees are enrolled in Kona Kollege at Kona Korporate
• All expenses paid including travel to and from
• Kona Kollege is an in-depth, hands-on training that covers:
  - Establishing territory and setting up your business
  - Marketing strategies and database management
  - Day-to-day operations and truck maintenance
  - Booking and serving events
  - Incorporating Kona's Guides for Success
• On-going mentoring support provided as needed

PROVEN SUCCESS

You're Looking at Proven Success with Kona

No longer a question of "will it work?" or "where will it work best?" Kona Ice® is a
proven winner with the masses, from New Hampshire to California. How do we know?

• Franchisee expectations have been met or exceeded!!!
• 75% of franchisees are purchasing a second truck within 2 years
• Several franchisees operate 4 or more units

Simply Put: Kona Ice is a FUN, WILD, & WONDERFUL Experience

Kona doesn't just sell gourmet shaved ice. Kona brings an unforgettable experience that
appeals to the kid in all of us.

• Crowds grow like crazy wherever Kona Ice® arrives
• Tropical music rocks from BOSE® enhanced sound system
• Everyone's served the finest gourmet shaved ice on the planet
• Serve yourself at Kona's signature FLAVORWAVE™
• Choose from an endless variety of exotic flavor combinations

MARKETING

Count on Professional Kona Branded Marketing

Extensive database of initial Kontacts comes with your territory

• Direct mail advertising introduces you and Kona Ice® to your community
• Corporate website covers all ways to experience Kona Ice® locally
• Zip Code ID puts any viewer in direct contact with their local Kona franchise

You focus on growing your Kontacts as Kona continually provides:

• Fun, innovative and timely email advertising to key targeted markets
• Slick and creative direct mail and leave-behind materials to close sales
• Kona branded giveaways and merchandise to promote the brand