Our focus has always been the customer experience.
Thousands
of details and special touches are what has made all the difference in
Menchie's customer experience and our business model. Our business
model is "customer-centric," ensuring that customers build brand
loyalty from their first visit forward. We focus on the experience,
understanding that no matter what mood the customer was in when they
walked through the door, they are going to leave happier.
From a business perspective, our stores rapidly evolve into highly profitable businesses with real equity in the community.
Our
operational and marketing systems are very innovative, focusing on
growing efficiencies and generating profits. Our franchisee benefits
include, but are not limited to the following:
 Franchise support- Industry knowledge
- Power of branding
- Economies of scale - buying power
- Real estate assistance
- Systems, training and store operation
- Year-round marketing and brand development
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Market Demand for "Best in Class"
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Menchie's
"best in class" positioning is not based on price, it is based on
customer experience and satisfaction. From the onset, Menchie's was
developed to gain international acclaim and brand recognition. After
just five brief years, we are well on our way as one of the most
innovative and fastest growing brands in our industry. Our positioning
is simple: be the best in customer experience, product quality and
innovation. Our stores are modern, uniquely designed to provide
customer freedom-of-choice with staff nearby to assist in a moment's
notice. Our franchise owners typically secure leases in high-profile
indoor malls, outdoor malls and high-traffic retail locations.
Inherent
marketing demand and industry growth statistics provide a compelling
reason to join Menchie's in our quest for global market dominance.
Not
only do 90% of all U.S. households regularly consume frozen desserts,
but the away-from-home frozen dessert purchases totaled more than $13.9
billion in 2008. By 2012, that number is expected to more than double
to $28 billion (Marketing Daily).
The real proof is in the recognition.
Awards Menchie's has won:
- 1st place in Restaurant Business Magazine's ‘Future 50' list with a 748%
growth in sales - 2010
- Best Frozen Yogurt by Sophisticated Woman Magazine - 2010
- 3rd place - Hawaii's Best Dessert in the Honolulu Star-Advertiser - 2010
- Best Frozen Yogurt Shop by MyFOX LA's Hotlist - 2009
- Best Frozen Dessert in Los Angeles by Nickelodeon's Parents' Picks 2009
- 1st Place in the Frozen Yogurt Wars by Park Cities People Newspaper, TX in 2009
- Best Frozen Yogurt by Honolulu Magazine 2009
- 2nd Place - Best Dessert in The Honolulu Advertiser 2009
- Best Frozen Yogurt Shop by MyFOX LA's Hotlist - 2008
- Best Dessert in Los Angeles by Los Angeles Daily News 2008
- Best Frozen Yogurt Shop by MyFOX LA's Hotlist - 2007
- Hollywood's hottest celebrities love Menchie's - such as Justin Timberlake, Taylor Swift, Miley Cyrus, Ryan Seacrest, and more.
- Menchie's
has been featured on MSNBC, ABC-TV, FOX-TV, 102.7 KIIS-FM, and in The
Los Angeles Times, People Magazine, Hawaii Business Magazine, In Touch
Weekly Magazine, and more.
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"We
have had an amazing experience with the Menchie's marketing team, and
they have guided us every step of the way. Their knowledge and
expertise have really made us feel at ease during this entire process.
We have never doubted that our investment has been spent well.
Menchie's makes us feel like we are a part of a growing family, and we
are so excited and proud to be franchisees."
- Marla and Diego Halac, Menchie's Sherman Oaks
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