With Franchises, Bigger is Not Always Better
When you first think of franchises, what comes to mind? Probably national chains like Burger King or Starbucks, since those are the franchises we see on a daily basis. However, these massive franchises are not necessarily better than a smaller one that covers the same terrain.
Advantages of Smaller Franchises
- Narrower target markets mean more unique services. For example, Starbucks offers a full array of coffee in a fast food style environment, while other coffee shop franchises focus on providing a community.
- Less competition. Smaller franchises will be more niche-based, resulting in a lack of competition. This could be the perfect place for you to get started with a franchise opportunity.
- Specific marketing saves time and money. You won´t be trying to produce mass appeal like Wendy´s, rather you can focus on a specific target market and do everything to ensure that they buy from you.
When you are looking at a franchise opportunity, don´t just assume that the bigger, the better. Look at the potential of the smaller franchise and decide if you want to appeal to the masses or just a target group of people.
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Tags: franchise, franchise opportunity, marketing
March 23rd, 2009 at 4:06 am
hey cheers for that… very informative – i’ve added your blog to my netvibes account – thanks